Packaging entails the presentation of the products to the consumer. Packaging will influence the customer to pick the product from the shelf amidst other products just because of how it looks. Customers might end up buy more than they should have just because the packaging has been made appealing and more attractive. Exhaustive research done reveals that most customers do impulse buying because of how the product is packaged. Thus, one of the ways you can make your sales shoot up is by designing a new improved package.
Packaging is all about the message. For all those who can read, the message should be clear and legible. If you do not prefer writing in the literal sense, you can opt to have pictures or symbols that are easy to interpret. Consumers tend to leave that product with no legible inscriptions and put their trust on that package brand that is clearly written. Other than the instructions on how to use the product, the message must also clearly state who it is meant for and the company that produces it.
When you want to get the packaging right, one thing that you do not want to mess with is the color. This influences just about the whole concept of packaging. Different appeals are signified by the different colors. Each color will portray a different message to the buyers. The logo design, the message, instructions, ingredients, contract address and every message on the package will have a set color. A good example is the different colors that are used when packaging cleaning products, children’s products and foods.
The shape of the package is a vital detail that you cannot afford to mess with. What is in the package can be at times portrayed by the way he package is shaped. It might be a curvy bottle, a toy plane, round ball, toothbrush, etc. The gender the product was made for might also be visible on the product. For this reason, the targeted gender will be more appealed to purchase the product than the other gender. A product packaged with grips for handling will have more appeal than the other with none.
Once you have adhered to the above guidelines, you have to be careful not to overdo the whole concept. You will lose a lot of money when you go for a complicated design and your customers will leave you. Thus, just keep everything simple. It is easier to remember a simple designed package than a single one which is complicated.
In conclusion, consider the impact of your package to the environment. Recyclable packages are becoming common each day. You can also design a package that the consumer can use long after the product has been depleted. The product should be well protected by the package. The package you design must be secure in all aspects.