Food and cooking tours are great holiday ideas. Tours to regions of Tuscany and Provence are quite popular for gourmet enthusiasts and lovers of fine regional cuisine. Marketing these tours can be challenging as they might only appeal to a specific target market or group. An effective way to market these tours can be through the use of full color postcard printing. Entice people’s appetites through postcard images of savory and colorful regional dishes featured on the food and cooking tour. Below are some ideas on how to use postcards as marketing tools.
o Postcards as Promo Cards- Postcards can be used as promo cards that can be mailed directly to travelers and gourmet food lovers. They can be used to advertise promo or discount rates for off peak seasons. They can also be used to advertise special honeymoon or birthday packages. They can be handed out in gourmet food stores, food bookstores, travel and tourism trade shows and kitchen furniture stores.
o Postcards as Souvenirs-Postcards can be used as souvenirs given to participants during the tour. These can remind participants of the tour experience and refer the tours to others.
o Postcards as Gift Cards-Postcards can also be used as gift cards to loyal tour participants. This strengthens ties and establishes personal relationships. The gift cards can serve as recipe cards where a new recipe is printed on the back.
Postcard printing today is made easy and convenient through online postcard printing. A postcard printing company allows customers to choose from a variety of sizes and predesigned postcard templates. Customers can also upload their own designs or use an online design tool. Postcard printing today is now affordable as printing companies offer to print bulk orders at discounted prices.